Please watch the 3-min video below and contact us for detailed service menus. Please feel free to contact us at anytime for PR consultation, lectures, seminars, training, and writing requests. We are happy to first provide a free consulting.
KMI is an official member of IPRN
The International Public Relations Network (IPRN) is the world's largest network of independent PR firms. With members in more than 100 cities in 30 countries, KMI is able to address global communications challenges through the IPRN network.
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"Key Message" of
Key Message International
Key Message International (KMI) is a communication/public relations/PR professional network. We support communication to effectively convey the client's most important message, "key message".
So, what is the key to effective communication?
Communication is a double-edged sword. It can heal or hurt both the sender and recipient. Communication is both a means of making peace with sympathy and a means of violence with heartless messages. Sometimes we deliver the right news, sometimes we deliver the wrong news. It can be a story that depicts a better future or a story that depicts an undesirable future. There is never, always, perfect communication for everyone. Communication which aims at it hurts both the sender and recipient and leads to methods of violence, false news, and stories that paint an undesirable future. We do not believe that such communication is effective.
Stories that heal both the sender and recipient, make peace, go right, or describe a better future are funny, interesting, meaningful, tasteful, and exciting. It's fun. They make us feel free, grow, and have an experimental spirit. There is play. There are exceptions, ambiguities, and miracles. It's just right. that's why "Fun, playful, and right" is how I want to communicate. To make communication a means of making peace with sympathy, we take care of the concept of nonviolence. To deliver fair, accurate, correct and just news, the concept of journalism. And to spread stories that paint a better future, the concept of sense of wonder (the feeling that the extraordinary becomes the daily life).
"Better communication, Better future”is our mission. "Sympathizing, Just, Amazing communication" is our vision. "Non-violence", "Journalism", "Sense of Wonder”and in order to spread them all over the world in the“wide, high, far" way, "Worldwide”are our values.
This is the way that Key Message International (KMI) believes in supporting communication to effectively convey your "key message".
Representative of the Network
Koichi Iwasawa
About Us
Welcome to Key Message International! As a public relations / PR / communication specialist network, we promise to further develop our clients' businesses and businesses.
Do you need PR advice to effectively transmit the most important message, "key message"? Do you want to transmit in multiple languages? Do you want to transmit correctly even in times of crisis? Do you want to transmit using videos and publications, and outstanding stories and messages?
We are the perfect consulting network for clients who want to create and send messages and acquire the skills and know-how to send to the media. Professionals with a wealth of specialized knowledge work as partners for our clients to quickly provide tailor-made practical solutions.
Key Message International aims to create a better future society, transcending languages, cultures and nations, by helping clients face their communication challenges together. We will conduct activities that respect our commitment to peace, journalism, and a sense of wonder. We take pride in never forgetting the attitude of building trust, earning respect, learning from each other, and building good relationships with our clients.
International Public Relations /Communication Consulting
We provide consulting services to help our clients effectively communicate their most important messages.
For clients who have signed an advisory contract with us, we provide consulting services on public relations and communication at any time via e-mail, phone, chat, video conference, and/or face-to-face meetings. After listening to the client's needs and issues, we will propose the necessary public relations/communication strategies and measures. Our services include seminars and training, use of digital tools and video media, and multilingual support. We can be contacted in both Japanese and English. For more information, feel free to contact us at any time.
Practical Hands-On Seminars/Training
We offer seminars and training to help our clients effectively communicate their important messages.
Our practical hands-on seminars/training services include media response seminars/training, crisis management media response seminars/training, public relations seminars/workshops using digital tools (websites, social media, etc.) , global public relations seminars/workshops, multilingual communication seminars/workshops, and general public relations seminars/workshops, etc. Our staff, who are experts and scholars, support clients' learning from both practical and theoretical perspectives. For more information feel free to contact us at any time.
Multilingual Digital Communication Service
We provide multilingual support for the use of digital tools to effectively communicate the client's most important messages.
Our consultants have many years of experience in managing social media accounts for the Ministry of Foreign Affairs and its affiliates, local governments, NPOs, and various industries. We provide multilingual support for social media content creation and operation, and through KPI analysis, we will improve the performance of the client's accounts to ensure a healthy rotation of the PDCA cycle. We can also provide website design, construction, and operation support, as well as e-mail magazine creation and operation support. For more information feel free to contact us at any time.
High-Performance Communication Service With Video
We support the use of highly appealing videos to effectively communicate the client's most important messages.
One of the key features of our network is our emphasis on public relations/communication services that utilize video, which is more appealing and effective than text, image, and photograph. Our network regularly releases videos for public relations and multilingual communication. Experienced documentary producers, former major key station TV producers, and video communication experts contracted by major foreign media organizations plan and create a variety of video contents for our clients. Multilingual support and overseas business trips are available. For more information feel free to contact us at any time.
KUNIEDA Tomoki
Advisor / Associate Professor
Born in Belgium. After living in 8 cities in 5 countries in Asia, the Middle East, and Europe, he graduated from the Department of International Relations Law, Faculty of Law, Sophia University, completed a doctorate at the Department of Newspaper Studies, Graduate School of Letters, Sophia University, and acquired Ph.D. in newspaper studies. After working as an Assistant Professor in the Department of Representation and Culture, Faculty of Representation, Taisho University, and as an Assistant Professor in the Department of Newspapers, Faculty of Letters, Sophia University, he has been in his current position since April 2019. His main specialty is the history of public relations and public relations theory. He lectures on media, journalism, and public relations in Japanese and English. He is a board memeber of the Japan Society for Corporate Communication Studies and Advisor on Government Public Relations. He is also a member of the Public Relations Society of Japan and a member of the CM Selection Business Committee of the Broadcast Criticism Roundtable. He has authored "World History of Public Relations: Insight and Significance of Comparative Public Relations History Studies" ("Public Relations" No. 21, 2017). He has co-authored "Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment" (Routledge, 2018, Japan Society for Corporate Communication Stueides Special Achievement Award), and translated "Argenty's Corporate Communication" (Tokyu Agency, 2019).
Ahmad ALMANSOUR
Advisor / Scholar / Engineer/ Middle Eastern Region and Islam
Born in Hama, Syria Arab Republic. After studying mechanical engineering at Aleppo University, he came to Japan as a government-sponsored international student. He majored in metallurgy at Ibaraki University (master's degree), majored in materials engineering at Hiroshima University (doctor's degree), and engaged as a postdoctoral fellow at the University of Tokyo. After returning to Japan, he worked as an Associate Professor at the Faculty of Mechanical Engineering and as the Director of the Japan Center for Academic Exchange at Aleppo University, where he supported the projects of the Japanese Embassy in Syria and the Japan International Cooperation Agency, and contributed for many years as a bridge between Syria and Japan. Since his return to Japan, he has taught at Keio University and Senshu University. He has lectured on a wide range of topics, including ergonomics, Middle Eastern affairs, Islam, Arab culture, Arabic, international affairs and communication. He has published numerous papers and books. Fluent in Arabic, Japanese and English.
SMA GROUP Advisor ( https://smagroup.co.jp/ )
Henry SAMBAI
Advisor / Artist / African Region
Originally from Juba, South Sudan. After studying philosophy and theology at St. Paul's National Major Seminary (Khartoum, Sudan), he, as an expert of international humanitarian assistance, has worked for about 20 years at international organizations such as the International Committee of the Red Cross (in Sudan, South Sudan, and Iraq), the Netherlands Development Agency (SNV), and the United Nations Mission in South Sudan. In 2018, he came to Japan, Hiroshima after being invited by the Hiroshima Peacebuilders Center to participate in the Ministry of Foreign Affairs commissioned project, “Global Human Resource Development for Peacebuilding and Development (Global Peacebuilders Program).”As an artist, he founded the MAC (Music and Arts for Children) Center in Wau, South Sudan. He teaches vocal, drum, guitar, songwriting, composition, and peace education for ethnic coexistence to children growing up under armed conflict. His books include "Treasure of Love, Collection of Poem", "Maggie Love, stories of the batterfly poeｍs", and "Peace to South Sudan, Collection of Poem." Fluent in English, Arabic and Nyamsa.
Richard COLOMBO
Advisor / Video Director & Producer / Audiovisual Communication
For more than 20 years, he has produced news videos for news agencies around the world such as Associated Press, Reuters, AFP, FOX, CGTN, and national broadcasters as the Representative of Frontier Productions. At the past three Olympic Games (2018 Pyeongchang Olympics, 2020 Tokyo Olympics, 2022 Beijing Olympics), he directed and produced training videos for the education of the Olympic Organizing Committee and the back side of the competition as an official film crew of the international sporting organization. He has directed and produced official videos for Osaka City for the G20 Osaka Summit 2019 and promotional videos for agricultural products from Fukushima Prefecture, and accompanied as the official crew of the President of the EU (European Union) visiting Japan and IMF-related events/visits of dignitaries. In addition to domestic and international TV program production, he has been involved in video production for various companies and government agencies, and organized a number of projects from small to large scale. Fluent in English, Italian and Japanese.
Please find part of his works from the YouTube channel below:
TOMIUCHI Dan
Advisor / Triathlon Trainer / Sports Communication
Born in Kanagawa Prefecture. Graduated from Yamanashi Gakuin University, Faculty of Management and Information Sciences, Department of Management and Information Sciences, and Nihon University, Graduate School of Literature, Department of Education, Master's Program in Education. After graduating from the university, he switched from swimming to triathlon, which he had been doing since he was 5 years old. He was selected as an elite athlete and has competed in more than 10 overseas races in Kazakhstan, the Philippines, South Africa, Mexico, Bahrain, Namibia, Cuba, Colombia, Venezuela, Chile, China, and other countries. He has participated in the Japanese Championships four times in the past. Since his retirement, he has been active as an instructor. In addition to supporting top athletes, he teaches a wide range of subjects such as water familiarization for young children and swimming lessons for students. His motto in instructing is "to help as many people as possible learn to swim and reduce accidents".
Kushal KIREETI
Educator / Scholar / Architect / Asian Region
Originally from Bengaluru, India he studied and pursued architecture, including an internship in a Japanese architecture firm in Osaka. Being interested in education, he eventually moved to Tokyo to pursue language instruction, further leading to completing a Master's in the field from the University of Sunderland. Having interacted with people from a wide range of cultures in Asia, he is able to effectively bridge the communication gap in different situations. Currently, he works as a lecturer at Dokkyo University, specializing in English communication and presentations. Not only does he speak English and Japanese, but also the Indian languages of Kannada and Hindi. He is also an author of academic publications, and an outdoor enthusiast, often organizing hiking and camping trips around Japan. As a pioneer of the minor sport "Roundnet" in Japan, he has participated in the formation of the national governing body and represented Japan at the world championships.
Alejandro MARTINEZ
Consultant / Global Communication
After working at a foreign-affiliated public relations firm, he managed corporate communications for Nikko Asset Management and Fast Retailing. He has more than 15 years of corporate communications experience. In addition to managing his own department, he is responsible for a wide range of work related to public relations in both Japanese and English, including communications strategy planning, media relations development, and crisis management public relations. He specializes in disseminating information using storytelling. He is a native speaker of English, and is also fluent in Japanese and Korean. He is a Canadian citizen.
TAKEI Miho
Assistant / Medical Health
After studying in the United States and Ireland, she worked as a secretary at a foreign-affiliated architectural firm. After graduating from the Department of Nursing, Toho University School of Medicine with a degree in nursing, she worked in cancer nursing in Japanese, English, and Chinese. She is a licensed nurse, public health nurse, and kindergarten teacher. She joined a US marching band team, Carolina Crown Drum and Bugle Corps, and participated in the Drums Corps International World Championships 2004 Final, placing 7th.
IWASAWA Koichi
President and Chief Executive Off
After working at the TBS Washington Bureau, he served as a Public Relations and Cultural Attaché at the Japanese Embassy in Syria, Field Delegate in charge of Western Equatoria State at the South Sudan Representative of the International Committee of the Red Cross, and Director of Communications at the Japan Institute of International Affairs. He is a communications expert with digital and global public relations experience from domestic and foreign firms and has worked in the United States, Europe, the Middle East and Africa in multiple languages. He is Adjunct Lecturer (Intercultural Understanding) at Professional University of Information and Business Management for Innovation (Tokyo, Japan), Social Media Strategic Advisor for School of Medicine at Hirosaki University (Aomori Prefecture, Japan), "The Ninja City" (Iga City, Mie Prefecture, Japan) PR Strategic Advisor, Tokyo International Film Festival Supervisor, Meltwater Government Strategy Advisor, Mentor of Sci-Fi Prototyping Design, a member of Digital Journalist Education Institute (D-JEDI), and Ex-PR Advisor for Hiroshima Business Forum for Global Peace Tokyo Session. He holds a Master's degree in International Peace and Conflict Resolution from American University and a Master's degree in Journalism from Waseda University. He is a certified guide (English) and PR planner (PRSJ certified). He can work in Japanese, English and French. He has conducted numerous seminars and trainings across Japan. He is a member of the Japan Society for Corporate Communication Studies, the Japan Association for Media, Journalism and Communication Studies and the Peace Studies Association of Japan. He is the Chairperson for the JSCCS supported study on "Communications under the Armed Conflicts", and "Communications leveraged by Scientific Fiction". And He is an author of Sci-Fi novels.
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アラブ世界と日本をつなぐコミュニケーション：第１回 アラブ世界の国家と日本
アラブ世界と日本をつなぐコミュニケーション：第4回 アラブ世界の言語と日本
アラブ世界と日本をつなぐコミュニケーション：第2回 アラブ世界の宗教と日本
アラブ世界と日本をつなぐコミュニケーション：第3回 アラブ世界の民族と日本
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