Key Message International

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“The Power of Explanation at World Standard: Smart Explanation Has Always 'Structure'"

Author　IWASAWA Koichi
Key Message International Corporation
President and CEO
Publisher　SB Creative Corp.

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KMI is an official member of IPRN

The International Public Relations Network (IPRN) is the world's largest network of independent PR firms. With members in more than 100 cities in 30 countries, KMI is able to address global communications challenges through the IPRN network. KMI's CEO is Vice-Chair of IPRN APAC regional committee and host of IPRN Annual General Meeting Tokyo 2027.　

News

Iwasawa, the representative, has been appointed as an advisor to Daito City, Osaka Prefecture, for the public relations .

July 18, 2024

Iwasawa, the representative, has been appointed as an advisor to Fujisawa City, Kanagawa Prefecture, for the public relations for the city's sewage system.

July 18, 2024

Iwasawa, the representative, wrote a column in AdverTimes (6 articles in total) titled "Issues in the Global PR Market as Seen at the IPRN Annual Meeting".

October 23, 2023

Representative Iwasawa's joint research, "The PR Industry's Initial Response to Russia's Invasion of Ukraine: An Analysis of the PR Industry Based on Statements and News Reports," received the 18th Public Relations Society of Japan Award (Research Encouragement Award) in 2023.

October 14, 2023

Iwasawa, the representative, has been appointed as an advisor to the "Ninja City" of Iga, Mie Prefecture, for the development of its public relations strategy.

July 28, 2023

An article was published in the May issue of the Monthly Public Relations Conference (published on April 1, 2023) about the research on "Communication under Armed Conflicts" in which Iwasawa, the representative, served as chief examiner.

April 3, 2023

The results of research on "Communication under Armed Conflicts", for which Iwasawa, the representative, is the chief examiner at the Japan Society for Public Relations, was published in the Asahi Shimbun.

February 22, 2023

Representative Iwasawa was one of 14 "professional human resources" selected from 10,000 registrants, and took the stage at the pitch event of the human resources matching service "Carry Me".

February 21, 2023

"Key Message" of
Key Message International

Key Message International (KMI) is a communication/public relations professional company. We support communication to effectively convey the client's most important message, "key message".

So, what is the key to effective communication?

Communication is a double-edged sword. It can heal or hurt both the sender and recipient. Communication is both a means of making peace with sympathy and a means of violence with heartless messages. Sometimes we deliver the right news, sometimes we deliver the wrong news. It can be a story that depicts a better future or a story that depicts an undesirable future. There is never, always, perfect communication for everyone. Communication which aims at it hurts both the sender and recipient and leads to methods of violence, false news, and stories that paint an undesirable future. We do not believe that such communication is effective.

Stories that heal both the sender and recipient, make peace, go right, or describe a better future are funny, interesting, meaningful, tasteful, and exciting. It's fun. They make us feel free, grow, and have an experimental spirit. There is play. There are exceptions, ambiguities, and miracles. It's just right. that's why "Fun, playful, and right" is how I want to communicate. To make communication a means of making peace with sympathy, we take care of the concept of nonviolence. To deliver fair, accurate, correct and just news, the concept of journalism. And to spread stories that paint a better future, the concept of sense of wonder (the feeling that the extraordinary becomes the daily life).

"Better communication, Better future”is our mission. "Sympathizing, Just, Amazing communication" is our vision. "Non-violence", "Journalism", "Sense of Wonder”and in order to spread them all over the world in the“wide, high, far" way, "Worldwide”are our values.

This is the way that Key Message International (KMI) believes in supporting communication to effectively convey your "key message".

President and Chief Executive Officer

Koichi Iwasawa

Key Message International​

“The Power of Explanation at World Standard: Smart Explanation Has Always 'Structure'" Author IWASAWA Koichi Key Message International Corporation President and CEO Publisher SB Creative Corp.